The Penthouse at 432 Park Avenue, New York, NY $130M

Bespoke Design and Virtual Staging

For Extraordinary Real Estate

Established in 2005 by Ilaria Barion, a renowned New York City home staging expert, our boutique virtual staging company specializes in luxury real estate staging. Having virtually staged over 100,000 properties, we seamlessly blend two decades of luxury home staging and high-end interior design with state-of-the-art rendering technology. The result is a sophisticated visual marketing that appeals to the most demanding home buyers, at a fraction of the cost of traditional home staging.

Ilaria Barion

Founder & CEO

“ IN TODAY'S DIGITAL WORLD, THE REAL ESTATE MARKET MIMICS ONLINE DATING, WITH THE SUCCESS HINGING ON EXCEPTIONAL VISUAL MARKETING. “ ILARIA BARION

Originally from Italy, Ilaria is a seasoned professional in the field of luxury home staging, having successfully staged over 100,000 luxury properties, both in person and virtually. Her journey began in 2005 in New York City, where she quickly rose to prominence as the go-to staging expert for luxury properties. Recognizing the potential of virtual staging, she founded Virtual Staging LLC in 2010, later rebranded as Barion Design, and has been a pioneer in the industry ever since. Notably, her firm was the first to virtually stage ultra-luxury properties featured in prestigious publications like the New York Times. Ilaria's innovative spirit also led her to develop virtual furniture replacement for lived-in homes, a groundbreaking contribution that has now become an industry standard.

Our Virtual Staging Sells Real Estate

At a Fraction of the Cost of Traditional Home Staging

Below is a small sample of properties that underwent our digital staging and were sold over the last six months.

Virtual Staging Costs Explained

For real estate professionals specializing in high-end properties, investing in top-quality luxury virtual staging is a wise decision. This approach not only distinguishes their listings but also attracts more potential buyers, leading to faster and more lucrative sales.

In the competitive luxury real estate market, where expectations are exceptionally high, the quality and cultural relevance of virtual staging are crucial. At Barion Design, our virtual staging services embody these high standards. Each project is meticulously crafted over several hours to achieve perfect accuracy and visual appeal. It's crucial for our clients to understand that significantly low pricing, such as $16 or even $75 per image, often suggests the use of non-U.S.-based designers. These rates fall well below the typical U.S. hourly rate for 3D artists, which is approximately $40, and usually indicate outsourcing to regions with lower labor costs. Such practices can undermine the quality and authenticity that are vital in luxury real estate staging.

Luxury virtual staging is an art form that requires a deep understanding of the upscale market, an exceptional design eye, and meticulous attention to detail.

At Barion Design, we emphasize the importance of direct experience in staging high-end properties. Without personally experiencing these luxurious spaces, it can be challenging to replicate the sophisticated attributes that appeal to affluent buyers. We are experts in luxury real estate, providing services to agents and developers both nationally and internationally.

Our competitive edge is supported by over twenty years of experience in both physical and virtual staging, combined with our cutting-edge rendering technology. This ensures that we deliver exemplary service and produce stunning stagings that captivate even the most discerning buyers, all while making the process seamless and stress-free for our valued clients.

White-Glove Service

Our digital home staging transforms luxury real estate to elevate their value. Anywhere from Park Avenue in New York City and Pacific Heights in San Francisco, to Indian Creek Island in Miami, our virtual staging is the result of our commitment to the art of design. From the placement of each piece of furniture to the selection of every accessory, we carefully curate every detail to create an unforgettable look that appeals to the most demanding home buyers.

Bespoke Design For Each Property

It may be digital, but it’s still staging, and home staging experience matters. The right staging design is paramount to be able to appeal to the right target audience. We have successfully designed over 100,000 properties. We have staged any type of property, from a small condo in New York City or San Francisco to mansions in Los Angeles or Palm Beach Florida.

Extraordinary Photo-Realism

Virtual staging only works if it looks real. Buyers don’t connect emotionally to a cartoonish picture. That’s especially true for high-end home buyers. We use a proprietary process to render the images. It takes time and know-how, but the result is worth-it. Our virtual staging looks so realistic that buyers often want to buy our digital furniture.

Boosting Property Visibility

Once a project is finalized, our commitment to your success doesn't stop at delivering top-notch digital staging renderings. We take advantage of our well-established social media channels and professional networks—nurtured over two decades—to actively market your listing. This strategic approach significantly elevates the visibility and appeal of your property, enhancing your ability to close sales quickly and profitably.

Top Agents Trust Us With Their Most Expensive Listings

Over the past 15 years, home staging cost has skyrocketed while quantum leaps in technology have made virtual staging incredibly realistic. Today, the vast majority of properties are “virtually” staged, not “physically” staged. That is especially true in the luxury real estate market. The trend, started in New York City over a decade ago, is quickly picking up in all major real estate markets: San Francisco, Los Angeles, San Diego, Atlanta, Denver, Chicago, Charleston, Honolulu, Houston, Dallas, Austin, Boston, Phoenix, Scottsdale, Minneapolis, Seattle, Miami, Palm Beach, Washington, DC and beyond.

What is Virtual Staging and How to Make It Effective

In today's digital age, where the majority of homebuyers begin their search online, captivating visuals play a crucial role in capturing attention and generating interest.

However, to maximize the impact of virtual staging, it's crucial to follow certain guidelines.